Background
Indar Lange is a leading real estate investor and home flipper in Hawaii, known for his expertise in high-value property transformations. Beyond investing, Indar offers a high-ticket real estate training course that teaches others how to succeed in the competitive flipping market. To scale his course sales, he needed a website that not only showcased his credibility but also leveraged video as the centerpiece of his marketing.
Challenge
Indar’s previous website lacked the persuasive storytelling and conversion-focused elements needed to sell a premium training program. The messaging was fragmented, and there was no strong visual hook to capture attention or drive action. To maximize sign-ups, the site required a strategic redesign centered around a compelling Video Sales Letter (VSL).
Objectives
Redesign the website with a clean, modern layout that emphasizes Indar’s authority in real estate investing.
Implement a high-converting Video Sales Letter as the core driver of course sign-ups.
Align with our Video-First Marketing philosophy to boost engagement and trust.
Optimize the site for seamless user experience and clear conversion pathways.
Solution
InstantEdit delivered a conversion-optimized website that places video at the heart of the user journey. We produced and integrated a persuasive VSL that tells Indar’s story, establishes credibility, and directly addresses the pain points of his target audience. The site’s structure guides visitors effortlessly from interest to purchase, with strategic CTAs and social proof elements reinforcing the offer’s value.
Key Features
Video Sales Letter Integration: A professionally scripted and produced VSL designed to educate, engage, and convert.
Video-First Layout: Website design built around dynamic video elements to strengthen messaging and brand presence.
High-Converting Framework: Clear CTA placement, testimonial sections, and urgency-driven design to drive sign-ups.
Authority-Building Elements: Case studies, success stories, and media mentions to reinforce Indar’s expertise.
Results
The redesigned website has significantly improved user engagement and increased course sign-up conversions. By leveraging our Video-First Marketing approach, Indar’s brand now communicates authority, builds trust faster, and maximizes the effectiveness of his high-ticket offer.